We'll always be about supporting riders, but their race results are only a fraction of that - we want to nurture individuals as they push their limits and achieve their dreams.
Love Not Money was founded (in 2010 if you're counting) to support riders as they developed. Our goal was to springboard them to bigger and better things.
As we progressed, we became bigger and better, attracting partners who believed in what we do and helped us do it. We've added riders to the team and have become a mainstay on the UK BMX racing circuit.
We've supported BMX, 4x, DH and Cycle Speedway riders, our passion is for bicycle racing!